Sacha Dopheide

Sacha has over 10 years’ experience in the development of diagnostic biomedical instrumentation, associated assays and reagent test kits. Sacha has expertise in translating bench assays onto automated platforms and working closely with end-users and engineering teams to develop highly effective diagnostic solutions.

  • Published: 2 posts

Good voice-of-customer (VoC) research requires you to be part detective and part psychologist. You are trying to solve a puzzle through questions and observations that will help you determine your product direction, your regulatory strategy and your commercialization path. And it’s not a simple puzzle to solve.

Author: Sacha Dopheide 3 years ago